Curious How industry email list Humans Behave

For Jesús Estrada, Senior Key Account Manager at industry email list Adidas and professor in three CESTE programs (the  Master in Business Administration (MBA) and Digital Marketing,  the  Executive MBA and the Business Administration  university course  ), marketing is a discipline that requires a lot of curiosity, empathy and industry email list adaptability. Regarding the state of the sector and how the professionals of the future should be prepared, this expert is clear that success lies in the combination of the use of digital tools and concern for "observing reality and asking constant questions about how to resolve the need for a person". How have new technologies changed the way of understanding marketing? Both traditional and industry email list digital marketing have always been based on data and intuition.

10 years ago, there was a lot of intuition and a very industry email list long and expensive market research job. With new technologies, this has accelerated a lot, what industry email list used to cost you a month now costs two days, you can contact your consumers directly, there is more room for trial and error because the investment is not that expensive... And it has also allowed hyper-personalization with the consumer. It seemed like science fiction when we watched movies like 'Minority Report', but the digital world has made it possible for the message to each customer to be different, something that makes them feel identified with the brand. Have the new channels been an opportunity then or is marketing more complicated now? At first it can be overwhelming, especially if you start in digital marketing,

because you find yourself with a large amount of data industry email list that you have to manage, but there are thousands of opportunities. Now you can be more efficient, in terms of time and cost, but it is industry email list true that this also requires constant updating to be up to date, because your competitors are not standing still either. This could be a handicap, but it also makes the sector move and is constantly growing. Is there the perfect formula in marketing? Not at all, but what is industry email list certain is that marketing is a passion for people. Digital marketing gives you many tools, but the ultimate goal is to persuade the consumer, and for this you have to apply a lot of sociology, a bit of art... areas of knowledge that have always been there and that technology has accelerated, but that are still just as important. What